Tag Archives: facebook

How will the new Myspace profile design affect musicians?

16 Jul

In case you haven’t heard, Myspace is beginning to demo a new profile layout on its site. Mashable posted a story yesterday that showed what the new profile design will look like.

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Photo from Mashable.com

Some are comparing the new layout to that of Facebook’s, which I could agree with. I think the most interesting aspect of this new layout is a module that allows users to follow people on multiple social networks in addition to a Myspace profile. This is pretty smart especially for those that don’t want to manage finding a user on different sites.

Myspace has experienced a diminishing community with the rise of Facebook, but it is still a powerful promotion tool for musicians, which is the community Myspace originally focused on at its inception. I’m interested in knowing what musicians think about the new layout because it looks like it will vastly change the typical design. I’ve been doing a little research lately on music marketing and it seems like musicians prefer Myspace because it is easy to upload their music and promote shows versus Facebook, which requires users to add applications in order to get some of the same tools.

Are you a musician? What do you think about it? Is this good or bad?

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Hello, sweet smelling Old Spice. That marketing campaign smells like gold.

14 Jul

If you’re like me and enjoy lurking Twitter while you take a break from writing, designing or whatever it is you do, you have seen the wonderfully hilarious marketing campaign being promoted by Old Spice through Twitter, Facebook and Youtube. Thanks to Omar Gallaga at the Statesman, who put together a nice blog post on the campaign, which after reading, I spent the next hour wasting time watching the numerous video responses.

Here are some of my favorite Old Spice videos so far:

To Kevin Rose

To Alyssa Milano

My personal favorite: What do you want your lady to smell like?

Restless social media syndrome

7 Jul

What’s the first thing you do when you wake up in the morning? Stretch, yawn, head to the little girl’s (or boy’s) room?

According to one study, a lot of ladies skip all that and go straight to Facebook. Funny enough, I found the story on Facebook this morning (around 5 a.m.) from Mashable as I contemplated falling back asleep or getting up.

Some of the key findings of the study had me chuckling to myself quietly:

  • 57% percent of women say they communicate with people more online than face-to-face
  • 34% say the first thing they do in when they wake up is check Facebook
  • 21% of women age 18-34 check Facebook in the middle of the night

However, these stats had me wondering how much the researchers watched Mean Girls before they started collecting data:

  • 42% think it’s okay to post photos of themselves intoxicated
  • 79% are fine with kissing in photos
  • 58% use Facebook to keep tabs on “frenemies”
  • 50% are fine with being Facebook friends with complete strangers

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LiLo, if only we could catch a glimpse of your Facebook photo albums

I guess nowadays with more and more people using smartphones, access to social media has never been quite so easy and immediate. Who says I have to walk over to my compy to read about what my BFF Jane did last night or why that cute boy I’ve been stalking chatting with hasn’t returned my calls. Or see why that bitch my good friend Jen chose to wore that tiny dress to that party. I’ll just roll over and read it on my phone as I watch the sun come up.

 

How does social media help your business?

8 Apr

This month I was tasked with creating a proposal regarding social media for the company I work for, Park Place Publications.

I provided a rough outline of some things to consider like creating a company blog, consolidating some of the social media accounts so we can focus more on our bigger brands, and using tools like HootSuite to manage our accounts and track analytics. However, my boss wants some hard evidence that social media will (a) drive more people to our sites and (b) increase sales of the products we publish.

Well luckily, social media like Twitter and Facebook have provided me with a wealth of information regarding trends and stats about users and businesses. First, let’s talk about social media users.

The Pew Research Center Internet & American Life Project released a study in October of last year called “Portrait of a Twitter User.” Granted the study is a few months old, but it provides some interesting details. The majority of social media users are women, more than 40 percent have some college education or a degree, and 39 percent have a four or more Internet connected devices. That’s a lot of connectivity.

Now, Twitter is just one social media site, but I think this study provides an overview of what types of users you can find on the web. Park Place publishes education law materials and tools for education administrators. That’s a pretty niche community; however, that’s the beauty of the web and social media. You can find a niche community for everything. It’s precisely the reason I recommended a company blog. We need to tap into that niche community so we can talk about our products because not many businesses cater to this population.

I recommended Gary Vaynerchuk’s book Crush It! to my coworkers as a great resource for finding ways to capitalize on this niche community and understanding how social media tools can benefit the business. Vaynerchuk focuses on the fact that the greatest thing about social media is that it’s free, but it requires a time investment in order to see results. The more content you create and distribute to your followers, the more consumers you can get interested in your products. However, you also have interact with your followers. You have to build a community, then foster and nurture it to show that you care for their business.

So far, research has found this is true. A study released Chadwick, Martin and Bailey found that consumers on social media were more likely to recommend and buy from a business if they are a Facebook fan or follow the business on Twitter (thanks to Bazaarvoice for the excellent blog post on this study). It shows that the company is engaged and interested in their customer’s views on their products.

More importantly, I think for anyone in the media or publishing industry has to understand how to use social media to succeed in the future. Bob Stein, codirector for the Institute for the Future of the Book, said it best in an interview with Wired about the rise of the tablet.

Simply moving printed texts to tablets (as with the Kindle) will be of limited value. To succeed, publishers will have to embrace multimedia and community-building.

He uses the gaming industry as a prime example of people who have built “thriving communities” and understand multimedia experience.

A book is becoming a “place” where people congregate and converse.

Who more than educators need a place to congregate and converse about the issues they face everyday in the classroom? In many ways, we could provide that platform for discussion and idea generation. It would be an added service of value to our community.

What are your thoughts on using social media for your business? Is there something I could add to make for a more convincing case that you have come across? Let me know! Thoughts and comments are always appreciated.