Tag Archives: paul ford

SXSW 2010 Interactive: New Publishing and Web Content

14 Mar

The New Publishing and Web Content panel was the last I attended Saturday.

Panelists included Erin Kissane of Incisive.nu, Lisa Holton of Fourth Story Media, Mandy Brown of Etsy and Paul Ford of Harper’s Magazine. It was moderated by Jeffery Zeldman of Happy Cog Studios.

The panelists discussed how the web has changed book and magazine publishing and how they adapted.

Ford made an interesting comment about how the web should not be looked at a publishing platform but rather a customer service platform.

“Give them what they need and interact. If you get money from them, how do you make sure they are happy?” he said. “The web is a way to interact with and serve your community.”

This video shows the panelists answering a question regarding big publishing houses versus self-publishing at a at SXSW 2010 Interactive panel.