Questions regarding new media and how it changed the direction of my career

A good friend of mine, Carly Smith, asked me to answer a few questions for a newsletter she has to develop for a independent study course she is taking during her last semester of graduate school. I wanted to share a few of those responses. She had some great questions to ask that made me think about my education and career direction.

What is your current job?  How long have you been there?
I’m a content producer for the Austin American-Statesman. I have been there for about a month now.

Has new media become your main focus, or are you using it to compliment your original career interests?  (For example, public relations + new media, journalism + new media, technology + social media, etc.).
It’s a little bit of both. When I received my undergraduate degree in print journalism, it was at the point everything was beginning to change. I didn’t feel my degree was irrelevant, but I knew I didn’t have a lot of the skills necessary to be a successful journalist. I needed more, which is why I chose to go to graduate school and get a degree in mass communication-new media. While my job is in journalism, it’s focused more on new media and coming up with creative solutions to showcase a story with multimedia and other visual elements.

How has the world of new media altered your original career goals?  Have they completely changed?
It absolutely altered my original career goals. I suppose I always imagined myself getting a job at a newspaper as a reporter post-graduation and doling out stories on regular basis. Funny how that never happened, but I couldn’t be happier with the direction my career went. My first job out of college was as a multimedia producer for a news startup, and while I didn’t stay there long, I remember only writing up one piece. The rest was focused on site development, photography and video. Now at the Statesman, I don’t actually produce much content (contrary to my job title). My role is more about posting content to the web and deciding which stories, video or photos should be displayed more prominently. Granted I get direction from my bosses on this, but it’s pretty exciting to be a part of that editorial process.

 

So this leads me to ask all of you the same.

How has new media changed your career? Do you think you could have learned more about it in college?

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